FEXMON VISUAL IDENTITY
PROBLEM STATEMENT:
Fexmon is an R&D-driven brand that blends fun, freshness, and quality in their products. They believe in more than just efficacy, aspiring to create a vibrant, beautiful world centered on skin health. With a focus on women's well-being, their products not only nurture skin but also enliven spaces with captivating scents, making every place they touch come alive.
PROBLEM STATEMENT:
Fexmon is an R&D-driven brand that blends fun, freshness, and quality in their products. They believe in more than just efficacy, aspiring to create a vibrant, beautiful world centered on skin health. With a focus on women's well-being, their products not only nurture skin but also enliven spaces with captivating scents, making every place they touch come alive.
CLIENT:
Fexmon skin care
ROLE:
Art Director
DURATION:
6 Months
TARGET AUDIENCE:
Beauty-conscious consumers seeking sensory skincare
TARGET AUDIENCE:
Beauty-conscious
consumers seeking
sensory skincare
PROBLEM STATEMENT:
Fexmon is an R&D-driven brand that blends fun, freshness, and quality in their products. They believe in more than just efficacy, aspiring to create a vibrant, beautiful world centered on skin health. With a focus on women's well-being, their products not only nurture skin but also enliven spaces with captivating scents, making every place they touch come alive.
PROBLEM STATEMENT:
Fexmon is an R&D-driven brand that blends fun, freshness, and quality in their products. They believe in more than just efficacy, aspiring to create a vibrant, beautiful world centered on skin health. With a focus on women's well-being, their products not only nurture skin but also enliven spaces with captivating scents, making every place they touch come alive.
TYPOGRAPHY:
Typography makes up a large percentage of our brand's visual identity, and can therefore become integral to how or audience perceives and remembers Fexmon. Monetserrat Extra Bold should primarily be used for headlines Monteserrat Semibold is reserved for large sub-headlines only. Montserrat Light is used for all body and supporting copy. It should never be used for headlines.
TYPOGRAPHY:
Typography makes up a large percentage of our brand's visual identity, and can therefore become integral to how or audience perceives and remembers Fexmon. Monetserrat Extra Bold should primarily be used for headlines Monteserrat Semibold is reserved for large sub-headlines only. Montserrat Light is used for all body and supporting copy. It should never be used for headlines.
TYPOGRAPHY:
Typography makes up a large percentage of our brand's visual identity, and can therefore become integral to how or audience perceives and remembers Fexmon. Monetserrat Extra Bold should primarily be used for headlines Monteserrat Semibold is reserved for large sub-headlines only. Montserrat Light is used for all body and supporting copy. It should never be used for headlines.
COLOR PALETTE:
COLOR PALETTE:
COLOR PALETTE:
WEBSITE & SOCIAL MEDIA:
Here’s a look and feel sample of Fexmon’s website. As a brand that must have a strong presence in the digital world, a website is an imperative part of the marketing strategy. The design of the website must be an extension of the rest of the brand.
WEBSITE & SOCIAL MEDIA:
Here’s a look and feel sample of Fexmon’s website. As a brand that must have a strong presence in the digital world, a website is an imperative part of the marketing strategy. The design of the website must be an extension of the rest of the brand.
WEBSITE & SOCIAL MEDIA:
Here’s a look and feel sample of Fexmon’s website. As a brand that must have a strong presence in the digital world, a website is an imperative part of the marketing strategy. The design of the website must be an extension of the rest of the brand.
Indirect Ads structure
Indirect advertising occurs when a Fexmon chooses to not simply promote a product, but instead work to establish a relationship with consumers or people that read, hear and see the advertising. Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product. It uses the established visuals of the brand in order to tell a story or bring awareness to something that the brand wants to communicate.
Indirect Ads structure
Indirect advertising occurs when a Fexmon chooses to not simply promote a product, but instead work to establish a relationship with consumers or people that read, hear and see the advertising. Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product. It uses the established visuals of the brand in order to tell a story or bring awareness to something that the brand wants to communicate.
Indirect Ads structure
Indirect advertising occurs when a Fexmon chooses to not simply promote a product, but instead work to establish a relationship with consumers or people that read, hear and see the advertising. Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product. It uses the established visuals of the brand in order to tell a story or bring awareness to something that the brand wants to communicate.
